Wednesday, August 8, 2012

Mahindra bags Title Sponsorship rights of SLPL


Mahindra & Mahindra Ltd. (M&M Ltd.), India’s leading SUV manufacturer has partnered with the Sri Lanka Premier League (SLPL), as their Title Sponsors.
There will be 24 games in the Mahindra Sri Lanka Premier League and each team will be allowed a maximum of 18 players.  The Man of the Match in all 24 matches will receive the title of “Mahindra Man of the Match” while the ‘Man of the Tournament’ will win himself an XUV5OO.
Upali Dharmadasa, President of Sri Lanka Cricket said: “Sri Lanka Cricket (SLC) is proud and honoured to have on board, one of India's leading business houses as the Title Sponsor of the Sri Lanka Premier League which shall now be referred to as the Mahindra Sri Lanka Premier League (or the “Mahindra SLPL”).
“Since the Mahindra brand is also a household name in Sri Lanka, we believe it is the perfect platform to take the message of the Sri Lanka Premier League, which is "Gama Rata Lokeya, Eka Karana" or "Province, Country, World, Becomes One" to the world,” he added.
S.P. Shukla, President- Group Strategy and Chief Brand Officer, Mahindra Group said: “Sri Lanka is a strategic market for the Mahindra Group which is already an established name in the country and what better medium than cricket to connect and engage with audiences as it is the most followed sport in the sub continent with a fan base of approximately 1.5 billion fans across India, Sri Lanka, Pakistan and Bangladesh alone.”
‘Man of the Tournament’ will  win this Mahindra XUV5OO




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